Client: Dos Equis
Project: Bar Engagement App
Role: Lead Product Designer
Project: Bar Engagement App
Role: Lead Product Designer
To amplify Dos Equis’ iconic brand presence in social venues, I led the design of The Most Interesting Game in the World—a mobile app experience created to transform passive bar moments into playful, branded interactions.
Designed for use in busy bar environments, the app syncs with on-location TV screens, encouraging patrons to participate in real-time challenges, trivia, and games to win prizes. The interface is bold, intuitive, and built for quick engagement—perfect for a crowd with a drink in one hand and a phone in the other.
By blending humor, interactivity, and brand storytelling, the Dos Equis Bar App deepened consumer engagement and brought the “Most Interesting Man in the World” campaign to life in a dynamic, shared setting.
