Audience
Retail sales associates who need to understand the features, benefits, and selling points of the Hisense U8H television series.
Store managers or product specialists supporting staff or responding to customer questions.
Responsibilities
Applied structured instructional design frameworks (e.g. ADDIE, Bloom’s Taxonomy) to plan and sequence content for knowledge retention and skillful selling.
Designed the visual look and feel to reflect Hisense’s premium positioning: high-quality imagery, consistent branding, clean layout, and emphasis on product features.
Developed and implemented the full course inside the Monsoon authoring platform, including multimedia assets (images, feature visuals) and interactive components.
Authored content that communicates technical specifications (e.g. display technology, brightness, HDR performance, color accuracy) in customer-friendly language.
Built assessments, knowledge checks, and scenario-based tasks so learners could apply what they learned (e.g. comparing U8H to competing models; matching features to customer priorities).
Collaborated with subject matter experts (Hisense engineers / product marketing) to ensure accuracy of technical details and ensure messaging aligns with the latest product updates.
Tools Used
Monsoon (Halight) for course authoring, deployment, and interactive elements.
Graphic tools (e.g. Adobe Photoshop/Illustrator) for images, layout, and visual asset creation.
Presentation/storyboarding tools (PowerPoint, Figma) to map flow of content and scenario logic.
Technical spec sheets, competitor product comparisons, and Hisense brand guidelines.
Review & feedback platforms / peer reviews / SMEs for iteration.
Problem
Sales staff often found it hard to communicate highly technical product differentiators in a way that resonated with customers. Premium features (like quantum dot or high brightness HDR) are powerful selling points, but seem abstract to many buyers.
Without structured product knowledge training, associates might under-sell the value of the U8H series or fail to distinguish it from lower-tier or competitor models.
Inconsistent messaging or lack of confidence could result in lost sales opportunities for a premium product line.
Solution
Produced a course that first grounds learners in customer priorities: what matters to them (picture quality, brightness, gaming performance, price, reliability).
Incorporated scenario-based learning: learners practice recommending the U8H model in different customer situations, comparing with other models, overcoming objections.
Used models from cognitive load theory to chunk technical info into digestible pieces; used visuals and comparisons to aid understanding.
Employed Gagné’s Nine Events of Instruction: gaining attention (visual hook: stunning image/comparison), stating objectives, stimulating recall of prior product knowledge, presenting content, providing guidance (feature demos), eliciting performance (scenario decisions), giving feedback, assessing performance, and enhancing retention.
Designed the UI / visuals so the spec data is visually supported: side-by-side comparisons, infographics, feature spotlight images to help salespeople see vs just read.
At end of course, included job aid sheets / comparison cheat-sheets (key specs vs competitors), summary of value propositions tailored to typical customer needs.
